Ostrava Welcomes the Czech Republic Travel Trade Day 2025!
TTD is a two-day affair featuring pre-arranged business meetings and negotiations between foreign travel agencies and Czech tourism professionals. This year, the focus is on familiarization trips around the Moravian-Silesian Region, highlighting its tourism potential.
“About 70 representatives of travel agencies, buyers, and tour operators from around the world have gathered in Ostrava, along with more than 200 tourism professionals from Czechia. The familiarization trips and the two-day event are also attended by 15 international journalists from regions such as Europe, the USA, and South Korea. They have explored key tourist destinations in the Moravian-Silesian Region and built valuable business connections. They experienced firsthand that this unique region beautifully blends the stunning natural landscapes of the Beskydy and Jeseníky mountains with fascinating industrial heritage, making it a key attraction in northern Moravia and Czechia overall,” said František Reismüller, Director of the Czech Tourist Authority – CzechTourism. He further adds: “Experiencing the region firsthand enables participants to better inform and inspire their clients to visit. Events like TTD clearly show that this kind of communication is effective. I believe this year’s TTD will significantly support areas affected by the September floods.”
Šárka Šimoňáková, First Deputy Governor of the Moravian-Silesian Region, stated: “The Moravian-Silesian Region offers not only a rich industrial history but also stunning nature, folklore, and modern experiences. Personal experience is key to appreciating the region’s allure. We’re glad that Czechia Travel Trade Day allows tourism professionals and media representatives the opportunity to explore our region through business meetings and carefully planned familiarization trips. We believe this will help feature our region in many international travel itineraries.” She also emphasized the growing tourism trend, saying: “We’ve embraced the rising popularity of caravan tourism by creating new caravan sites and improving conditions at local campsites. We are also enhancing cycling tourism by funding project documentation and building new trails.”
The locations for Czechia Travel Trade Day are chosen to present a comprehensive view of the country. Previous editions have been held in Brno, Karlovy Vary, České Budějovice, Liberec, Plzeň, Olomouc, and Hradec Králové.
Jan Dohnal, Mayor of the Statutory City of Ostrava, said: “I’m very pleased that Ostrava is hosting Czechia Travel Trade Day. Our city is currently engaged in projects that not only enhance locals’ quality of life but will also attract tourists from around the world. Ostrava features industrial landmarks, historic monuments, and is one of the greenest cities in the country. Visitors often flock to the zoo and other attractions. Sports fans are excited about the new Bazaly football stadium, and we are also preparing a new Ice Sports Center alongside improvements to the city’s infrastructure and transport. I believe that guests of Czechia Travel Trade Day will view Ostrava as a modern, attractive, and safe destination worth visiting.”
The Moravian-Silesian Region has seen a surge in popularity among visitors in recent years, and it’s clear why. Beyond its industrial heritage and green spaces, the region hosts popular festivals, world-class sports events, the country’s largest golf course, and an increasingly sophisticated culinary scene. Several establishments have gained recognition in the acclaimed Gault & Millau guide, which evaluates restaurants, chefs, and dining concepts globally. Unlike the Michelin Guide that awards stars, Gault & Millau employs a 1–20 point system and grants “toques” (chef’s hats)—the more hats, the better the restaurant.
Petr Koudela, Managing Director of Moravian-Silesian Tourism, concluded: “For several years, we’ve run a project called Pojez, which connects the best restaurants, bistros, cafés, local farms, and bars—showing that northern Moravia and Silesia are rich in flavor, stories, and unforgettable experiences. We aim to inspire both locals and visitors, from Czechia and beyond, to explore the region with all their senses. Pojez also features food festivals taking place this year in Dolní Vítkovice, Karlova Studánka, and Ostravice. Pojez demonstrates that our gastronomic scene is thriving, and food enthusiasts will find many places worth visiting. At the same time, our flagship project remains Technotrasa, linking industrial monuments and craftsmanship-related sites.”
