Empowering Adventures: How Women are Redefining Travel with Daughters and Solo Journeys
The trend of solo female travel is flourishing! A Skift Research survey from last year reveals that up to 40% of female travelers plan to travel unaccompanied this year. It’s not about solitude; it’s about the freedom to choose how to spend time. Searches for “solo female travel” on Google have surged by 1,000% over the last decade, highlighting the increasing interest of women in traveling on their own terms.
“Women are shaping the face of tourism today—making decisions, choosing destinations, inspiring others. They form an important and increasingly powerful target group. We see a rise in solo travel, as well as in multi-generational or friendship trips where women seek experiences tailored to their needs. This presents an opportunity for both product developers and destination promotion, which we reflect in our campaigns. Women are one of the key groups we aim to effectively reach and motivate to visit our beautiful country,” states František Reismüller, Director of the Czech Tourist Authority – CzechTourism.
Women’s rides and trips with daughters
More women are embarking on “girl trips” with friends, sisters, or daughters. Whether it’s a wellness weekend, cultural festival, or gastronomic adventure, shared experiences are at the core. A study from Solo Female Travellers shows that 14% of respondents plan to travel exclusively with other women this year. Multi-generational journeys deserve special mention, with more moms taking weekend getaways with their daughters or entire families traveling together—Mother’s Day is an ideal occasion for such trips.
What women are most interested in when travelling in Czechia
Women significantly contribute to both domestic and inbound tourism in Czechia, with clear preferences. They are mostly attracted to cultural monuments (46%), hiking (39%), natural beauty (29%), gastronomy (25%), and relaxation or wellness (11%). Nearly one in four women visit friends and relatives during their travels. When it comes to transportation, cars dominate, although foreign female visitors also often opt for air travel within the country. About 13% of women travel solo in Czechia.
Domestic female tourists prefer day trips and hikes
Czech women often travel independently—by car (69%)—and nearly half opt for day trips (47% without overnight stays). Hiking (47%), cultural and natural sights (38% and 27% respectively), visiting relatives (26%), relaxation (12%), and gastronomy (18%) are their main draws. Generally, they travel with a partner (36%) or family (32%), while almost one in five women travels alone.
Foreign female visitors opt for longer stays and sightseeing
Foreign women frequently reach Czechia by car (65%) or plane (20%) and tend to stay longer than domestic tourists—almost a third spend 3–4 nights, and another 18% stay for up to a week. They are primarily attracted by cultural sights (52%), hiking (33%), gastronomy (31%), and nature (31%). Most often, they travel with a partner (53%), while 9% travel alone within the country.
Women travel solo – shorter trips, more peace of mind and contact with loved ones
Solo female travelers in Czechia represent a diverse group. More than a third (37%) visit friends and relatives, turning their solo trips into social experiences. Czech women prefer shorter outings without overnight stays (51%), while foreign visitors typically stay longer—almost a fifth linger for 8 to 14 nights. Cars are the most common mode of transport, while foreign women tend to fly in (35%). Quieter travel activities dominate, such as visiting cultural sites, relaxation, hiking, as well as wellness and gastronomy. Domestic women lean more towards hiking (21%), while foreign women focus more on cultural exploration (27%).
Women are changing tourism
The rising interest in travel among women stems from various factors: greater financial independence, a desire to invest in themselves, personal development, shared experiences, and community platforms aimed at female travelers. Key concerns include safety, authenticity, and sustainability.
According to Expedia Group, women make up 64% of global travelers and are responsible for 82% of travel decisions. A significant 85% prioritize cleanliness, 75% prioritize safety, and 70% prefer accommodations with quality amenities—from hairdryers to comfortable beds.
Women and sustainable travel
The increased interest in travel among women correlates with a stronger focus on sustainability. A survey by CzechTourism indicates that 64% of travelers aim to travel sustainably, with 68% of women expressing this desire, along with young and older respondents. Women are more likely to consider environmental and social impacts when traveling, a trend backed by international studies.
Inspiration for Czech tourism
Destinations throughout the country—ranging from cities to spas to mountains—can offer exactly what women seek: a sense of security, diverse activities, comfort, and opportunities for shared experiences. This is a chance to engage a powerful demographic of female travelers, whether they travel solo, multi-generationally, or with friends.
