Join Us for an Unforgettable Afternoon at Prague Castle: Insights, Expertise, and Renowned Speakers with the Czech Convention Bureau!
Over the past three years, Inspirational Afternoon has become a vital platform connecting professionals across the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. This year’s agenda is tailored to address current market needs, focusing on sustainability, measuring event impacts, and sharing international insights that can enhance local practices.
“Inspirational Afternoon has established itself as a critical tool for the advancement of the Czech MICE segment. Our international speakers don’t just lecture—they bring valuable know-how and demonstrate that Czechia is aligning with global trends, sometimes even leading the way. We’re excited to connect inspiration with practical examples that can be applied in real projects,” says František Reismüller, Director of the Czech Tourist Authority – CzechTourism.
Sustainability, Event Impact, and Cultural Heritage
This year’s program addresses the pressing needs and challenges of the MICE industry, offering insights through lectures and case studies by prominent international speakers. Key topics include sustainable development and evaluating the benefits of congresses and conferences. The keynote speaker, William E. Lobkowicz, will highlight how cultural heritage can enhance international events and boost destination branding.
“I’m confident that this year’s event will attract a diverse range of professionals from the MICE sector. We highly value the participation of Fredi Fontanot from the Slovenian Convention Bureau, who will showcase concrete sustainable practices from Slovenia. Additionally, the Director of Copenhagen Legacy Lab will present on the measurable impact of congress events—a topic resonating widely in the MICE sector,” adds Tereza Hofmanová, Director of Product Management, Research and B2B Cooperation at CzechTourism and Senior Manager of the Czech Convention Bureau.
New Challenges, New Opportunities
The conference will also feature networking sessions, providing opportunities for participants to exchange experiences and form new partnerships across various sectors and destinations. Attendees will gain valuable contacts for practical use. Those interested can register on the Czech Convention Bureau website. Applications are welcome from all tourism professionals, specifically those involved in organizing corporate and professional events, along with anyone interested in congress tourism.
Czechia: A Leading Congress Destination
According to the latest International Congress Association (ICCA) ranking released in May, Czechia remains among the top congress destinations worldwide. The country is ranked 21st, with Prague placing in the top five globally and 4th in Europe. Notably, interest is growing outside the capital; Brno has risen over 30 spots in the global rankings within just one year. This shift toward decentralization creates new opportunities for infrastructure and service development in various regions. Czechia not only solidifies its strong position in the global MICE sector but also showcases its potential beyond the capital.
