Discover the MICHELIN Guide’s Expanded Culinary Journey: Now Showcasing the Rich Flavors of All of Czechia!
Czechia Enters the Culinary League of Champions
This year, Czechia will join the ranks of European countries with its very own MICHELIN guide. The guide will showcase a variety of establishments throughout the country, ranging from fine dining restaurants to traditional venues that focus on local ingredients and authentic cuisine.
“Collaborating with the MICHELIN Guide marks a new chapter in showcasing Czechia as a destination known not just for its historical sites and natural beauty, but also for outstanding gastronomy. The MICHELIN Guide is a globally recognized symbol of culinary excellence, and its presence in Czechia will enhance international awareness of our cuisine. It will also attract discerning diners who value quality, innovation, and local ingredients. We are excited about this opportunity and will definitely leverage it in our campaigns,” states František Reismüller, Director of the Czech Tourist Authority – CzechTourism.
MICHELIN Guide: A Guarantee of Quality, Passion, and Honesty
Anonymous inspectors assess restaurants based on strict international criteria, awarding MICHELIN stars (one, two, or three), as well as the highly coveted Bib Gourmand for places that offer great food at a reasonable price. The MICHELIN Green Star recognizes a community of chefs dedicated to transforming gastronomy through innovative practices.
Gastronomy as a Tourism Driver
According to VISA data, nearly a quarter of all spending by foreign tourists in Czechia in 2023 will go towards gastronomy, with 80% of that spent on dining out. During the week, tourists spend the most on food in the summer season, while weekend spending remains stable throughout the year.
Culinary travel is a growing global trend, and Czechia offers a rich and diverse food scene that blends traditional Czech flavors with influences from neighboring countries and global trends. Visitors can enjoy hearty dishes made from local ingredients, including game and fish, seasonal vegetables, and forest fruits, all complemented by iconic Czech beer and quality Moravian and Czech wines.
“While many associate ‘Michelin restaurants’ with high-end dining, the prestigious award is also given to establishments with affordable dishes that use local ingredients and capture authenticity and joy. This aligns perfectly with the philosophy of CzechTourism and sustainable tourism,” adds Tereza Hofmanová, Director of Product Management, Research and B2B Cooperation Department.
Partnership with MICHELIN Guide
Czechia’s three-year partnership with the MICHELIN Guide began this year. As part of this collaboration, inspectors will create an electronic version of the guide each year to highlight the best local restaurants. The MICHELIN Guide will also manage and update the Czech section on its website. This agreement includes content creation, such as articles and paid social media campaigns, as well as a promotional video showcasing Czech gastronomy, with a total investment of EUR 1,350,000.
This initiative positions Czechia alongside culinary destinations like France, Italy, Spain, and Slovenia, where the MICHELIN Guide fosters the growth of culinary tourism.
A New Era of Czech Gastronomy
The new guidebook will be unveiled in Mariánské Lázně, attended by around two hundred guests. This event marks the conclusion of a year filled with anticipation and discoveries. Czech gastronomy is entering a new era—one characterized by increased confidence, prestige, and a commitment to showcasing the deliciousness of Czechia.
