Discover the Baťa Region: Uncover Zlín’s Rich Heritage, Shoemaking Legacy, and Innovative Spirit!
Tomáš Baťa 150: The American Dream that Began in East Moravia
The remarkable growth of Zlín can be attributed to the visionary entrepreneur, Tomáš Baťa, who personified the Czech interpretation of the American dream. His innovative spirit inspired the modern layout of this city, which was crafted by top architects and urban planners of the era. Zlín emerged as a city rooted in a groundbreaking concept: a place where work and life coexist in harmony. Did this vision become a reality? You can decide for yourself from the vantage point of the Baťa Skyscraper. From the terrace, you will be treated to sweeping views of the entire factory complex, the bustling city center, and the distinctive brick red Baťa houses constructed for his workers, perched on the hills overlooking the city.
In 2026, Czechia will honor the 150th birthday of the visionary entrepreneur Tomáš Baťa, who founded the globally recognized Baťa shoe company. This significant occasion is part of UNESCO’s Calendar of Anniversaries, with a year-long celebration featuring exhibitions, cultural activities, and specialized programs mainly centered in Zlín—the city that Baťa transformed into a modern industrial and architectural hub.
The commemoration of Tomáš Baťa will present an exciting glimpse into the evolution of Czech entrepreneurship, architecture, and urban design while also paying homage to the Baťa legacy, which has reached far and wide from Zlín.
Baťa’s Zlín
Plan a visit to Zlín to take in the unique architecture of Baťa’s residences, the director’s villa, and the intricate Baťa production system, along with his memorial. You’ll find a treasure trove of beautiful spots that will surely make you want to return.
Begin your adventure at the Baťa Principle exhibition located in building 14|15 of the Baťa Institute, which is home to the Museum of Southeast Moravia. Here, you’ll find the largest Central European collection of footwear, featuring everything from tiny shoes worn by Japanese geishas to the oversized boots of the tallest basketball players. Discover the Baťa business philosophy, as well as insights into production, retail, advertising, and the operations of the Zlín Film Studios.
Next, proceed to Building 21, known as the Baťa Skyscraper, constructed in 1938—one of Europe’s first high-rise buildings. This architectural marvel features 17 floors, each designed to accommodate approximately 200 employees. A unique highlight not found in other locations in the Czech Republic is the lift and the head office of Baťa, complete with a washbasin and air conditioning!
To celebrate the 150th anniversary of Tomáš Baťa’s birth in 2026, a new exhibition titled Dream City will be launched at the Tomáš Baťa Memorial. This interactive display will showcase Baťa’s vision of a modern city, his business principles, and his partnership with architect František Lýdie Gahura, the mastermind behind the memorial, who played a key role in shaping Zlín’s distinctive identity.
Another must-see is the Tomáš Baťa Villa, built in 1911. This was Baťa’s vision of a beautiful retreat for his family, enabling him to unwind while still keeping an eye on his factory operations. Today, The Tomáš Baťa Foundation, which operates from the villa, curates engaging tours that delve into his life, the founding story of the Baťa company, and the villa’s own historical significance.
Zlín is also home to other noteworthy villas linked to the Baťa era and the city’s rich history. Visitors can explore the Čipera Villa, which features an exhibition on the interwar architecture of the Baťa company, or take in the well-preserved Zikmund Villa, which pays tribute to the renowned explorer Miroslav Zikmund. Additionally, the functionalist Vavrečka Villa , now home to the acclaimed La Villa restaurant, boasts a Michelin star. Together, these villas offer a unique opportunity to delve into the history, architecture, and contemporary dining scene of Zlín.
And let’s not forget the iconic Baťa houses—those striking brick structures that dot the skyline of Zlín. When they were first built, they represented a revolutionary idea. These homes, complete with gardens and distinctive facades, were crafted for the workers of Baťa’s factories. The aim was to prevent long commutes and provide workers with comfortable living spaces close to their workplace. Back in the day, these were considered upscale residences! Today, the Baťa Houses stand as a cherished part of Zlín’s cultural heritage that you can admire from the outside.
If you’re planning a family trip, consider venturing a bit beyond the city limits to the Zlín Zoo for an enjoyable day out.
Another fascinating suggestion is to explore the Film Studios, which were originally established to produce commercials for the Baťa company. Discover the locations where legendary Czech films were produced and take a nostalgic journey through cinematic history.
Baťa Canal: A Destination for Active Leisure
This historic waterway, once utilized for coal transport, has now become one of the region’s premier attractions. From May through September, you can embark on group leisure cruises along the Baťa Canal, complete with sightseeing and exquisite dining opportunities. Alternatively, feel free to rent a boat and navigate at your own pace—it’s one of the few places where you can steer a boat without needing a captain’s license.
There are fantastic cycling routes alongside the Baťa Canal. An extensive biking trail spanning over 80 km runs parallel to the canal, connecting Kroměříž to Hodonín. This route links up with paths and trails in the surroundings, including the beautiful Moravian Wine Trails.
Luhačovice: A Spa for Ultimate Relaxation
Just a short distance from Zlín lies the charming town of Luhačovice, a favorite retreat for Tomáš Baťa and his family. Begin your exploration in the heart of the spa at the newly refurbished Vincentka Hall, where you can find the renowned healing spring. Interested in sampling the local mineral water? We highly recommend giving it a try! Afterward, take a leisurely stroll among the wooden spa buildings designed by Dušan Jurkovič, surrounded by the serene beauty of the spa park.
