From Bob and Bobek to the Zubrs – Czech Mascots

Mascots and symbols appear in sports stadiums, in advertising materials, at the Winter and Summer Olympic Games, and even in the world of fairy tales. Some were created as marketing concepts, whilst others originate from books and television programmes. Over time, however, all these characters have become distinctive cultural symbols. Join Kudy z nudy as we explore the stories, traditions and interesting facts associated with the famous mascots and symbols of Czech brands.

An overview of well-known Czech mascots, symbols and icons

You can find Czech mascots and symbols in adverts, on product packaging and on the flags of sports clubs. These characters have diverse origins, yet they share one thing in common: they have gradually become part of Czech pop culture and an important distinguishing feature of the brands they represent. Take a look at some of the best-known ones.

Alzák

The green alien from the Alza online shop advert has become one of the most famous Czech advertising mascots. He first appeared in 2008 and, thanks to his distinctive voice, energetic demeanour and unique design, has become an unmissable part of Czech advertising.

Bob and Bobek

The two rabbits from magician Pokustón’s hat are among the most popular characters in Czech children’s television. Furthermore, Bob and Bobek also became the mascots of the Ice Hockey World Championships in 2015 and 2024, entertaining spectators at the ice rinks in Prague and Ostrava.

Baťa – a distinctive logo and typeface

The well-known Baťa brand is not a mascot in the strict sense of the word, but its visual style and typography are among the most recognisable symbols of Czech business. The minimalist logo and the architecture of the city of Zlín, associated with the Baťa tradition, have become icons of modern design.

Eda – the figure skating hedgehog

The mascot of the 2026 World Figure Skating Championships, which will take place at Prague’s O2 Arena, is Eda the hedgehog. Fans gave him his name, but why was a hedgehog chosen? Because, just like figure skaters, hedgehogs must be very careful when moving. This cute character symbolises playfulness, elegance and the Czech love of winter sports.

Kofila – the Moor on the chocolate wrapper

Among Orion’s chocolate treats, the traditional Kofila chocolate wrapper and the figure of a Moor with a cup of coffee stand out. This design was conceived by the painter Zdeněk Rykr, who began working at the factory in 1921, and the Kofila motif became one of the longest-used advertising symbols in the Czech food industry.

The Eagle – the Mattoni brand

The Mattoni mineral water logo features a stylised eagle. The eagle was the traditional symbol of the family of Heinrich Mattoni, who successfully exported mineral water from Kyselka near Karlovy Vary all over the world. The oldest known label featuring this motif dates from 1874, and the eagle has remained the brand’s symbol to this day.

The winged arrow – the Škoda brand

The legendary logo of the Škoda car manufacturer – the winged arrow – is one of the best-known Czech industrial symbols. In various forms, it has accompanied the brand for over a century and is a symbol of speed, technical sophistication, dynamism and progress in the automotive industry. However, the designer of the logo remains unknown.

Radegast – the pagan god of beer

The Radegast beer brand uses the symbol of the Slavic god of hospitality. Radegast, with his cornucopia and axe – the most famous statue of whom stands by the road from Pustevny to Radhošť – represents strength, tradition and the robust character of beer from Nošovice.

Zubr – beer from Přerov

The Zubr brewery’s logo features a majestic bison, an animal symbolising strength, endurance and tradition. The bison has been the brand’s historical symbol since its inception and is linked to the coat of arms of the Lords of Pernštejn, who played a part in establishing the local brewing industry. The stylised silhouette of the bison appears on bottles, pint glasses and in advertising campaigns, making it the unmistakable face of Přerov beer.

Animals, knights and Native Americans: who’s cheering in Czech stadiums

Club mascots and symbols are as much a part of the sporting world as the puck, sticks and skates. Czech ice hockey features a colourful array of characters – from historical city symbols to modern mascots who entertain fans in the stadiums. On jerseys, in the stands and in fan choreographies, you’ll find tigers, knights, Native Americans and dragons. Each of these symbols tells its own story about the tradition and identity of Czech ice hockey.

Bílí Tygři Liberec – the tiger

The Liberec ice hockey club ranks among the best-known teams in the Czech Extraliga, and its symbol is a white tiger. This animal, associated with the local zoo, embodies strength, speed and ferocity – qualities that are also meant to characterise the club’s playing style. The White Tigers play their home matches at the Home Credit Arena.

HC Dynamo Pardubice – horse

The Dynamo Pardubice ice hockey club uses the symbol of a horse, which combines the city’s historical coat of arms with the tradition of horse racing. The horse is part of the traditional identity of the city and region and also features in fan symbols. Dynamo plays at the Enteria Arena.

HC Oceláři Třinec – dragon

The Oceláři Třinec ice hockey club is strongly linked to the region’s industrial history, and its symbol is a dragon, which features in the club’s logo. Oceláři have long been among the most successful clubs in the Extraliga. Their home stadium is called the Werk Arena.

HC Olomouc – the Rooster

The Olomouc ice hockey club is known by the nickname Kohouti (Roosters), and a stylised rooster forms part of its crest. The rooster represents fighting spirit, pride and energy – qualities that fans expect from their team. The Kohouti play their home matches at the Olomouc Winter Stadium.

Kladno Knights – Knight

The Kladno ice hockey club has used the name Knightsand the symbol of a knight with a sword and shield ever since it was owned by Jaromír Jágr. The knight symbolises a strong and honourable warrior, which is intended to reflect the team’s style of play and resilience, associated with the Kladno City Ice Rink. The Knights also feature in the names and logos of several sports clubs, for example in Vlašim, Toužim and Blansko.

Škoda Plzeň – Indian

The Plzeň ice hockey team has worn an Indian emblem on their jerseys since 2009. The club drew inspiration from the city’s history: in May 1945, Plzeň was liberated by General George S. Patton’s 3rd US Army. Part of this unit was also the US Army’s 2nd Infantry Division, whose soldiers wore an emblem on their shoulders featuring an Indian head on a white five-pointed star. Years later, this motif became the symbol of the Plzeň ice hockey club. Their home stadium is called the LOGSPEED CZ Arena.

Whether you support the Tigers, the Roosters, the Indians, or are big fans of Bob and Bobek, Czech mascots and symbols have one thing in common – they can entertain, cheer people up and tell stories. About cities, brands and the people behind them. And that is precisely why we remember them so well.